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How can pursuing a blockchain course accelerate your career?

This is a sponsored post from Simplilearn. A blockchain consists of blocks, which is a growing list of records, that are linked using cryptography. When it comes to digital currency, blockchain technology is the technology that supports it. Digital currency refers to cryptocurrencies like Bitcoin, and without blockchain technology, these cryptocurrencies would not be possible. […]

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The future of video marketing: Growth and demand

In today’s ever-changing world of technology, video is coming in fast and hard to dominate both the entertainment and marketing space. With multiple devices to choose from — from mobile to tablet, desktop to streaming video on our televisions, more and more people are not only using video to make purchasing decisions, but also changing […]

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With mobile maturity comes the long tail of apps

A funny thing happens as new technologies mature. Some pundits get bored and look for the next big thing — while others see an opportunity to proclaim the death of the incumbent. In the case of mobile, 2018 marked the 10-year anniversary of Apple’s App Store and a decade since Google’s Android OS was launched. […]

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Customer experience martech challenges for 2019

A new report from CX Network has taken a deep dive into the biggest trends, challenges and investment considerations according to today’s customer experience specialists. Customer experience is increasingly becoming the key focus for international businesses in the omnichannel era. As the report highlights in its introduction: “By 2020 it is expected that customer experience […]

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BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

Google and Salesforce have acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics to the big players. The Looker acquisition Late last week, Google announced it would buy Looker for its Cloud, in a $2.6 billion all-cash transaction. The tech giant’s venture capital arm had previously invested in Looker, […]

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Amazon’s famed recommendation service Personalize now available to every application

In November, Amazon Web Services (AWS) made available to a limited group of developers its machine learning service for creating individualized recommendations, called Personalize. The tech giant said it provided essentially the same sophisticated recommendation service that the Amazon store employs, for personalized product and content recommendations, tailored search results and targeting marketing promotions. On […]