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Survey: Gender gap in martech and operations in 2019

A new report published by chiefmartec.com and Martech Today has found that there is a gender gap in the marketing technology and operations sector. The Marketing Technology and Operations Salary Survey 2019 analyzed incomes of marketing technologists and operations specialists from 365 businesses of varying sizes operating in the US and globally. The report uncovered […]

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What HubSpot does best, according to a HubSpot expert

Customer Relationship Management (CRM) software can help companies improve sales, revenue, and profitability by streamlining and optimizing communication (and responsiveness) with new prospects and existing customers. The CRM industry is currently experiencing rapid growth, with market size estimated to reach $35 billion by 2023. There are a few key players in this industry, and many […]

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Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

In our roundup of this past week’s martech news, we highlight: Salesforce acquires location-based software MapAnything Google launches YouTube Music service on Google Home Spotify to collaborate with Oracle Data Cloud on custom audiences for auto, retail, CPG industries Top stories in marketing technology this past week: Salesforce acquires location-based software MapAnything What it is […]