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Brands are excited about chatbots. Why aren’t consumers?

There are hundreds of thousands of chatbots on Facebook Messenger, belonging to seemingly every brand under the sun. And soon there will be more. Salesforce surveyed 3,500 customer service agents from around the world in November and December, discovering that 23% already use chatbots and 31% more planned to adopt them in the subsequent 18 […]

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Salesforce launches Blockchain platform for user-managed, authenticated document sharing

Blockchain technology took a huge step toward broad acceptance in the marketing community with the announcement Wednesday that Salesforce is launching its own blockchain platform connected to its popular customer relationship management (CRM) system. The company says this is the first use of a low-code blockchain platform for CRM. While blockchain has been touted for […]

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“Data complexity” is one of the biggest challenges for marketers right now, and current tools aren’t helping enough

Every time a customer interacts with a brand, whether it’s making an in-store purchase, clicking on an ad, or putting items into shopping carts, they are leaving vital clues about their needs, interests, and even their dislikes. However, all this data coming from so many different corners can be completely overwhelming to advertisers and marketers […]

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What would a digital advertising disruptor look like?

It’s been years since I saw “Minority Report,” but one scene sticks with me as clearly as though I just walked out of the theater: As the protagonist walks by digital ads in public, they automatically scan his retinas and greet him by name. “John Anderton!” one ad screams. “You could use a Guinness right […]

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Is martech a threat to marketing jobs?

A new report has found that fear among marketers about their job security has increased between 2018 and 2019. The State of Marketing Technology 2019 report published by Walker Sands last month paints a broadly positive picture about the adoption of martech among businesses, but also highlights some of the negative aspects of the contemporary […]

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What’s holding companies back from delivering on customer experience? Q&A with Deloitte Digital’s Experience leader Angel Vaccaro

It’s nearly halfway through 2019, and companies have been abuzz about “delivering on customer experience” and “getting a unified view of our customer” for ages. And yet, few — if any — companies seem to be actually doing so. What’s holding companies back? For the companies that are making progress, what are they doing right? Where […]