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What HubSpot does best, according to a HubSpot expert

Customer Relationship Management (CRM) software can help companies improve sales, revenue, and profitability by streamlining and optimizing communication (and responsiveness) with new prospects and existing customers. The CRM industry is currently experiencing rapid growth, with market size estimated to reach $35 billion by 2023. There are a few key players in this industry, and many […]

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Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

In our roundup of this past week’s martech news, we highlight: Salesforce acquires location-based software MapAnything Google launches YouTube Music service on Google Home Spotify to collaborate with Oracle Data Cloud on custom audiences for auto, retail, CPG industries Top stories in marketing technology this past week: Salesforce acquires location-based software MapAnything What it is […]

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Martech funding roundup: Improvado, Bridge Connector, 6sense

Last week, these marketing technology companies received funding: Improvado raised $8 million to automate full-stack marketing analytics Bridge Connector raised $10 million for integration-platform-as-a-service (iPaas) 6sense raises $27 million for real-time predictions of product purchases Top funding news in marketing technology last week: Improvado raised $8 million to automate full-stack marketing analytics What it is San Francisco-based marketing […]