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“Digital-first” marketing helped companies outperform peers by >40% in 2018 business goals

For their ninth annual Digital Trends Report, Adobe surveyed nearly 13,000 marketers, creatives, and IT professionals about their marketing priorities in 2019. The report reveals that the top marketers invest heavily in personalized customer experience (CX) through marketing integration and CX technology, but most companies lag behind in both. For those companies leading the push […]

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IAB releases a playbook for AR in marketing

In 2016, the success of the Pokémon Go phenomenon showed that Augmented Reality (AR) had become a mainstream technology. To help educate marketers about how to utilize this additional layer for reality, the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence is out with a free “Augmented Reality for Marketing Playbook“. A billion users […]

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LiveRamp unveils new way to target ads using first-party cookies

Identity resolution provider LiveRamp is out with a new and free solution that it says provides a first-of-its-kind consented way for advertisers to target users without third-party cookies. Third-party cookies are under assault by the browser makers and privacy regulators because they enable tracking of online users across the web, without their consent. LiveRamp’s new […]

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IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year

Podcast advertising is exploding, and the third annual report on the subject from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers shows how big that explosion continues to be. Podcast advertising reached $479 million in the U.S. last year, according to the Podcast Advertising Revenue Study – a 53 percent increase over 2017’s $314 million. The […]

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You know what AR is. But do you understand how it works?

Augmented reality is one of the hottest technologies of this year and last year, and sure, 2017, too. Of course, it is, AR is a staple of modern mobile apps. It allows consumers to virtually try on clothes and makeup, visualize furniture in their homes, catch Pokémon, turn themselves into dogs on Snapchat, and even […]

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Ten examples of how brands stand out on Instagram

Instagram is currently one of the most popular social media platforms. It offers many different ways for brands to stand out. It’s not easy though for a marketer to be creative 24/7. What if you run out of Instagram post ideas? The increasing competition on Instagram is making it harder to produce unique content. That’s […]

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80% of insurers plan to increase martech investment in next year

A report released last week by Arkansas-based marketing company Axciom in conjunction with SourceMedia Research reveals some of the top issues that insurance industry leaders face during this unprecedented period of martech growth and rising customer expectations. Insurance product categories included in the report were: life, property/casualty, health, annuities, investments, and worker’s comp. Image Source: […]